Oslo Pride is Norway’s biggest celebration of love and diversity. It’s an event that is inclusive, regardless of gender, ethnicity and religion.
My goal was to create an identity that is important. I wanted to create branding that felt different from previous pride events in Norway, but still give associations to the pride event.
Create a new suggestion for the new visual identity for Oslo Pride 2022. The task does not have to be pixel-perfect, but it has to have a clear concept, strategy, and design elements.
The concept “Show Your Inner Spark” shows us that all people have a spark inside them. We are all different, and we all have something unique. The concept is based on a prism: The reflection that occurs when the light goes through glass and reflects a rainbow.