The goal of this redesign was to renew the existing design so that it stands out in today’s market.
For this project, I chose to redesign Ali Kaffe’s signature coffee, as well as add new variants to the line.
Type
School project
Year
2020
Brief
Find an existing packaging and redesign this. Design three new products.
Ali Kaffe is a brand that has a strong hold on the Norwegian market today, but with many brands competing for the spot line, it’s difficult to stand out from other brands. I chose to redesign Ali Kaffe’s packaging and branding so that it stands out from its competitors.
