The goal of this redesign was to renew the existing design so that it stands out in today’s market.
For this project, I chose to redesign Ali Kaffe’s signature coffee, as well as add new variants to the line.
Find an existing packaging and redesign this. Design three new products.
Ali Kaffe is a brand that has a strong hold on the Norwegian market today, but with many brands competing for the spot line, it’s difficult to stand out from other brands. I chose to redesign Ali Kaffe’s packaging and branding so that it stands out from its competitors.